When using LinkedIn Sales Navigator to find potential customers, you may want it to notify you of the latest customer news.
Today’s article will give you an in-depth understanding of LinkedIn Sales Navigator’s function of enabling notifications, from settings and types to how to find them, and finally, how to effectively use them for customer development.
Let’s keep reading!
To understand what Sales Navigator is, please read this article first:Want to expand overseas markets? The Complete Getting Started Guide to LinkedIn Sales Navigator
What are Sales Navigator notifications?
Sales Navigator's notifications (Alerts) are information updates to the potential customer list.
It will mainly be based on the list of potential customers you have previously saved. Whenever someone has any new information, he will notify you.
For example, they will be notified if they change jobs, share a post on LinkedIn, view your profile, or are mentioned in the news.
These notifications can help you learn more about your customers, such as their activities or interests.
Then you can contact them with customized messages that are easy to attract them, which is a great way to break the ice :)
How to turn on notifications in LinkedIn Sales Navigator?
First, before setting up notifications on Sales Navigator,You must have a list of potential customers.
It makes sense, right? You need to first identify the people you want to track and save them into one of the lists.
These lists are the prospects you want to track and target.
Step 1: Create a list first
How to create and store a list of potential customers?
There are two ways to create a customer list, as follows:
Search yourself
You can perform advanced searches by checking the desired customers and saving the list.
System recommendation list
Click Leads from the toolbar above, and you can see that the list below is all saved Leads.
One of them is Recommended Leads, which is a list recommended by the system. This is also one of the ways to store a list of potential customers.
Want to know how to export a list of potential customers to excel? , I will also write a series of articles in the future,Please continue to follow me!
Step 2: Turn on notifications
After searching for the conditions you want, click Save search directly above to get notified of new results.
What this means is: Whenever there are new results in the future, he will notify you.
What do the new results mean?
Your representative will notify you whenever a potential candidate meets this criteria.
For example, he has just graduated and entered this industry, or he has just changed careers, etc.
So this is also a good entry point. You can interact with customers through this message.
Where can I find notifications?
Typically you can find notifications in these places:
- Sales Navigator Home Page
- your email inbox
- LinkedIn APP
Sales Navigator Home Page
Email inbox
Email will notify you of key messages from saved potential customers.
You can set whether you want to receive emails every week or every day. You can customize email-related options in the "Settings" page.
LinkedIn APP
You can manage your notification settings on the LinkedIn APP.
When stored customers have some special information, such as viewing your profile.
You can immediately receive push notifications on your phone and interact with him.
How to manage notifications?
You can find this little gear through the notification section of the homepage: Alerts settings.
After clicking in, you can perform further customized settings and set what kind of information will be notified to you.
For example: accepting your invitation, interacting with your company's posts, or being tagged in a news article.
Why do you need to open a notification? Is there any benefit to me?
Benefit 1:Respond immediately and close the distance
When customers post, interact immediately by clicking likes or leaving comments. This can make the relationship between you and your customers closer.
In this way, our sales promotion activities will be more personal and timely.
Benefit two:Seize the opportunity and don’t let customers slip away
When it is discovered that a customer has a job change, it means there may be new business opportunities.
Or you need to seize it quickly to prevent the transaction from being interrupted and understand where he is going next to maintain a good relationship.
These reminders can help us adjust our strategies in time and seize opportunities.
Benefit three:Find the right person and the timing is right
With buyer intent alerts from LinkedIn Sales Navigator, you can know who is truly interested in your product and then contact them at the most appropriate time.
This improves your chances of making a sale and makes the entire process more efficient.
in conclusion
After today’s sharing, I hope you all have a deeper understanding of LinkedIn Sales Navigator notification settings!
Today we share with you the basic concepts of LinkedIn Sales Navigator notifications.
So how to actually integrate it into the company's daily sales strategy will be the focus of our next article.
Hope this article can help everyone.
In the future, I will also share more examples of practical applications of LinkedIn Sales Navigator. Welcome to join meNewsletter!
If you have other questions about LinkedIn Sales Navigator, you are welcome to send me an email to discuss together.
Email: tobiehuang@gmail.com
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